Princeton Global Welcomes Erica Bullinger

Princeton, NJ – May 15, 2025 – Princeton Global, an independent investment advisory firm headquartered in Princeton, New Jersey, is pleased to announce the appointment of Erica Bullinger as Managing Partner & Chief Operating Officer. Erica brings nearly two decades of experience in investment management and operational strategy, and she will play a central role in shaping the firm’s continued growth and commitment to excellence in client service.

“As we continue to expand our capabilities, Erica’s operational expertise and strong leadership make her an invaluable addition to our team,” said Brett Shaver, President of Princeton Global. “Her client-first mindset and history of building high-performing teams will help us deliver even greater value to the families and organizations we serve.”

As Chief Operating Officer, Erica oversees day-to-day operations and leads efforts to enhance the firm’s processes and platforms. “At Princeton Global, serving our clients exceptionally well is at the core of everything we do,” said Bullinger. “I’m committed to ensuring our team is equipped with the right infrastructure, technology, and people to meet the evolving needs of our clients and support the firm’s long-term growth.”

Before joining Princeton Global, Erica spent 18 years at BlackRock, serving as a Product Strategist and Managing Director within a global multi-asset investment team. Her tenure provided her with exposure to a wide range of clients and investment offerings and the opportunity to lead across multiple technology platforms and strategic initiatives.

“I love working with people to help them reach milestones, both big and small,” said Bullinger. “As a problem solver, I take pride in finding solutions that empower our team to serve clients better and support their financial and life goals.”

Erica is a Chartered Financial Analyst (CFA) charterholder and holds a B.S. from Villanova University. She is an active member of the Princeton community, currently serving on the boards of Nassau Nursery School and Pretty Brook Tennis Club.

Her appointment reflects Princeton Global’s commitment to investing in leadership that drives innovation, operational excellence, and outstanding client outcomes.