What You Choose to Pay Attention to Matters

Thoughts on curation, coherence, and cultivating a life that reflects your values.

We’re living in an age of infinite content. Every scroll, every feed, every platform—more noise. But volume isn’t the point anymore. As this brilliant article reminds us, the true skill of our time isn’t knowing more—it’s knowing what matters.

“When abundance is infinite, attention is everything.”

When I read this piece, I had a full-body yes. It was one of those rare moments where every paragraph felt like it was articulating something I’ve believed, but hadn’t yet put into words. It speaks to the power of taste—not in the superficial sense, but as discernment. As alignment. As a form of inner clarity that helps you choose what to let in—and what to keep out.

“Taste is how you protect your mental environment.”

At Princeton Global, we strive to bring that same clarity to our clients’ lives. We help them tune out the noise to generate a return reflective of each client’s taste: the values, relationships, and goals that define it and what matters most to them. We listen deeply. We guide thoughtfully. And we use our collective resources to help build a life that reflects who they really are—not just what the world is shouting.

“You curate your life whether you mean to or not.”

This article is a reminder—and a call to action. In a culture that rewards urgency and ease, intentional patience and curation become radical, powerful acts. It’s how we protect our focus, our energy, and ultimately, our well-being.

“We’re not just what we consume. We’re how we consume.”

I hope you find this article as moving and worthwhile as I did.

Taste Is the New Intelligence from Stepfanie Tyler’s “Wild Bare Thoughts” on Substack

Why curation, discernment, and restraint matter more than ever