Cutting Through the Noise: Introducing “What I See”

In today’s world of endless headlines and market noise, it helps to have a trusted voice cut through the clutter. At Princeton Global, we’ve asked our Chief Investment Officer, Joel Heymsfeld, to share his perspectives daily in a short, approachable format we call What I See.

These daily notes highlight the key forces shaping markets—whether it’s an upcoming economic event, breaking news, or a timely article—often in just a few sentences. With more than 55 years of investment experience, Joel has a rare ability to frame the signal within the noise. His insights serve as a practical guide for our team as we support clients and make thoughtful decisions together.

Earlier this month, Joel pointed to a recent New York Times guest essay by Burton Malkiel (August 15, 2025) reminding us of the importance of regular portfolio rebalancing—a disciplined strategy that often serves investors far better than trying to time the market. While markets may be reaching new highs, risks remain elevated. For many, this is a tempting moment to step aside. Yet history and discipline both suggest that staying balanced, diversified, and intentional is the wiser path and we want to reinforce this idea with our clients.

Going forward, we’ll periodically share highlights from What I See so you can benefit from the same perspectives guiding our team. Our hope is that this series offers clarity, confidence, and practical, bite-sized ideas to help you cut through the noise of today’s markets. If you’d like to discuss how these market perspectives may apply to your portfolio, please reach out to our team.